Final exam of pharmaceutical marketing
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رقم السؤال: 1           درجة السؤال: 0.4
 A- product Era
 B- Societal Era
 C- Marketing Era
 D- production Era
 E- Sales Era
رقم السؤال: 2           درجة السؤال: 0.4
 A- Identify bases for segmenting the market
 B- select target segments
 C- Develop positioning for target segments
 D- Develop segment profiles
رقم السؤال: 3           درجة السؤال: 0.4
 A- Advertising
 B- Word- of- mouth
 C- Publicity
 D- personal selling
 E- sales promotion
 F- public relation
رقم السؤال: 4           درجة السؤال: 0.4
 A- Marketing mix
 B- Competitive advantage
 C- Customer need
 D- non all
رقم السؤال: 5           درجة السؤال: 0.4
 A- HARVEST
 B- HOLD
 C- BUILD
 D- DIVEST
رقم السؤال: 6           درجة السؤال: 0.4
 A- differentiated marketing
 B- customised marketing
 C- focused marketing
 D- undifferentiated marketing
رقم السؤال: 7           درجة السؤال: 0.4
 A- Proactive
 B- Reactive
 C- Being fast
 D- Innovative
رقم السؤال: 8           درجة السؤال: 0.4
 A- often it is the only element of the product line that can be changed quickly
 B- with price competition , a marketer emphasises price as an issue and matches or beats the price of competitors
 C- profit is important of selection of pricing objective
 D- all the above
رقم السؤال: 9           درجة السؤال: 0.4
 A- follow up
 B- preparing and presenting the report
 C- preparing and Analysing Data
 D- Doing field work or collecting Data
 E- sample selection
 F- formulating Research Design
 G- Definition of the problem
رقم السؤال: 10           درجة السؤال: 0.4
 A- Sales Era
 B- Marketing Era
 C- Product Era
 D- production Era
 E- Societal Era
رقم السؤال: 11           درجة السؤال: 0.4
 A- marketing mix
 B- service marketing
 C- customer need
 D- A+ B
 E- A+ C
رقم السؤال: 12           درجة السؤال: 0.4
 A- variability
 B- demand - orientated pricing
 C- inseparability
 D- perishability
رقم السؤال: 13           درجة السؤال: 0.4
 A- stars
 B- cash cows
 C- Dogs
 D- question marks
رقم السؤال: 14           درجة السؤال: 0.4
 A- introduction
 B- Growth
 C- introduction, Growth, maturity, Decline
 D- Introduction, Decline
رقم السؤال: 15           درجة السؤال: 0.4
  A- 1- 3
  B- 2-4
 c- 2- 5
 D- 1-5
رقم السؤال: 16           درجة السؤال: 0.4
 صح
 خطأ
رقم السؤال: 17           درجة السؤال: 0.4
 A- everyday low price
 B- experience curve pricing
 C- price loss leaders
 D- special event pricing
رقم السؤال: 18           درجة السؤال: 0.4
 A- Macro
 B- Profile
 C- Stable
 D- Psychological
رقم السؤال: 19           درجة السؤال: 0.4
  A- target- positioning- segmentation
 B- positioning- segmentation- target
 C- segmentation- target- positioning
رقم السؤال: 20           درجة السؤال: 0.4
 A- efficient marketing
 B- enviromantal marketing
 C- market mix
 D- non the above
 E- all the above
 F- A+C
رقم السؤال: 21           درجة السؤال: 0.4
 A- follow up
 B- preparing and presenting the report
 C- preparing and Analysing Data
 D- Doing field work or collecting Data
 E- sample selection
 F- formulating Research Design
 G- Definition of the problem
رقم السؤال: 22           درجة السؤال: 0.4
 A- 4 Ps
 B- people
 C- promotion
 D- non the above
رقم السؤال: 23           درجة السؤال: 0.4
 A- product Era
 B- Sales Era
 C- Production Era
 D- Marketing Era
 E- Societal Era
رقم السؤال: 24           درجة السؤال: 0.4
 صح
 خطأ
رقم السؤال: 25           درجة السؤال: 0.4
 A- diminish customer service
 B- using technology to save time and money
 C- all the above
 D- non the above
رقم السؤال: 26           درجة السؤال: 0.4
 A- internal
 B- external
 C- both
رقم السؤال: 27           درجة السؤال: 0.4
 A- are the justification of behavior / what company believes in
 B- A statement about what an organisation wants to become . Which sets out an organisation future
 C- a broadly defined
 D- non the above
رقم السؤال: 28           درجة السؤال: 0.4
 A- benefit for customer
 B- social benefit
 C- moments of truth crucial
 D- confidence benefit
رقم السؤال: 29           درجة السؤال: 0.4
 A- determining demand
 B- selection of pricing objectives
  C- evaluation of cometitors prices
 D- selection of pricing policy
رقم السؤال: 30           درجة السؤال: 0.4
 A- people - process - physical evidence
 B- technology include by : company and employees and customers
رقم السؤال: 31           درجة السؤال: 0.4
 A- determining demand
 B- selection of pricing objectives
 C- all the above
 D- non the above
رقم السؤال: 32           درجة السؤال: 0.4
 A- Distributor
 B- competition / rivals
 C- Customer
 D- the market
رقم السؤال: 33           درجة السؤال: 0.4
 A- Experiment Research
 B- Observational Research
 C- Focus group Research
 D- non the above
رقم السؤال: 34           درجة السؤال: 0.4
 A- S to O
 B- W to S
 C-T to O
 D- non
رقم السؤال: 35           درجة السؤال: 0.4
 A- service benefit
 B- time cost
 C- image benefit
 D- product benefit
رقم السؤال: 36           درجة السؤال: 0.4
 A- core strategy
 B- Marketing environment
 C- Business mission
 D- SWOT analysis
رقم السؤال: 37           درجة السؤال: 0.4
 A- suppliers
 B- Legal
 C- Economic
 D- Social
 E- Technological
رقم السؤال: 38           درجة السؤال: 0.4
 A- is the means used by those who provide goods and services
 B- should direct and srtucture the selection of a final price
 C- is any act or performance that one party can offer to another
 D- non the above
رقم السؤال: 39           درجة السؤال: 0.4
 A- volume
 B- prestige
 C- price skimming
 D- profitability
رقم السؤال: 40           درجة السؤال: 0.4
 A- follow up
 B- preparing and presenting the report
 C- preparing and Analysing Data
 D- Doing field work or collecting Data
 E- sample selection
 F- formulating Research Design
 G- Definition of the problem
رقم السؤال: 41           درجة السؤال: 0.4
 A- one dimensional
 B- delighted
 C- must bes
رقم السؤال: 42           درجة السؤال: 0.4
 A- service
 B- packaging
 C- all the above
 D- non the above
رقم السؤال: 43           درجة السؤال: 0.4
 A- Delay
 B- Line manager
 C- separate Unit
 D- strategic planner
رقم السؤال: 44           درجة السؤال: 0.4
 A- Behavioural
 B- strategy Differentiation
 C- psychological
 D- profile
رقم السؤال: 45           درجة السؤال: 0.4
 A- build sales and / or market share
 B- repel competitive challenge
 C- increase leadership position
 D- hold sales and/ or market share
رقم السؤال: 46           درجة السؤال: 0.4
 A- Sales Era
 B- Product Era
 C- Marketing Era
 D- Production Era
 E- Societal Era
رقم السؤال: 47           درجة السؤال: 0.4
 A- demand - orientated pricing
 B- cost - orientated pricing
 C- competition - orientated pricing
 D- marketing - orientated pricing
رقم السؤال: 48           درجة السؤال: 0.4
 A- Target marketing
 B- market segmentation
 C- market positioning
رقم السؤال: 49           درجة السؤال: 0.4
 A- segmentation
 B- positioning
 C- targeting
رقم السؤال: 50           درجة السؤال: 0.4
 A- sensitive
 B- elastic
 C- non elastic
رقم السؤال: 51           درجة السؤال: 0.4
 A- low- learning product
 B- fashion product
 C- fad product
 D- high- learning product
رقم السؤال: 52           درجة السؤال: 0.4
 A- Market penetration or Expansion
 B- product Development
 C- Enter New
 D- Market Development
رقم السؤال: 53           درجة السؤال: 0.4
 A- promotion
 B- product
 C- price
 D- place
رقم السؤال: 54           درجة السؤال: 0.4
 A- Line Manager
 B- General / Joint Team
 C- all the above
 D- non the above
رقم السؤال: 55           درجة السؤال: 0.4
 A- Food
 B- Gym member ship
 C- Phone
 D- Home and Auto Insurance
رقم السؤال: 56           درجة السؤال: 0.4
 A- Societal Era
 B- Sales Era
 C- Product Era
 D- Marketing Era
 E- production Era
رقم السؤال: 57           درجة السؤال: 0.4
 A- Macro
 B- Micro
 C- both
رقم السؤال: 58           درجة السؤال: 0.4
 A- marketing Mix
 B- INTEGRATED MARKETING STRATEGY
 C- TARGET MARKETS
 D- Marketing objectives
رقم السؤال: 59           درجة السؤال: 0.4
 A- Efficiency
 B- Effectiveness
رقم السؤال: 60           درجة السؤال: 0.4
 A- follow up
 B- preparing and presenting the report
 C- preparing and Analysing Data
 D- Doing field work or collecting Data
 E- sample selection
 F- formulating Research Design
 G- Definition of the problem
رقم السؤال: 61           درجة السؤال: 0.4
 A- Quantitative
 B- Qualitative
 C- all the above
 D- non the above
رقم السؤال: 62           درجة السؤال: 0.4
 A- marketing Environment
 B- Customer needs
 C- Target market
 D- Market orientation
رقم السؤال: 63           درجة السؤال: 0.4
 A- skills
 B- structure
 C- market - led strategy
 D- strategy implementation
رقم السؤال: 64           درجة السؤال: 0.4
 A- Internal
 B- External
 C- both
رقم السؤال: 65           درجة السؤال: 0.4
 A- cost
 B- marketing
 C- odd - even pricing
 D- demand
رقم السؤال: 66           درجة السؤال: 0.4
 1-marketing audit
 2- Business mission
 3- SWOT analysis
 4- Marketing objective
 5- core strategy
 6- competitive advantage
رقم السؤال: 67           درجة السؤال: 0.4
 A- BUILD
 B- HOLD
 C- HARVEST
 D- all the above
رقم السؤال: 68           درجة السؤال: 0.4
 A- market pentration or expansion
 B- market development
 C- product development
 D- enter new markets/ diversification
رقم السؤال: 69           درجة السؤال: 0.4
 A- closed- end Questions
 B- Opened- end Questions
 C- both
رقم السؤال: 70           درجة السؤال: 0.4
 A- Internal
 B- External
 C- both
رقم السؤال: 71           درجة السؤال: 0.4
 A- Invest
 B- product is dropped or sold
 C- sales and share are allowed to fall but profit margins are maximised
 D- Keep sales and profits
رقم السؤال: 72           درجة السؤال: 0.4
 A- product - price- place- promotion
 B- product- price- place - promotion- people- process- physical evidence
 C- internal and external
رقم السؤال: 73           درجة السؤال: 0.4
 A- penetration price
 B- price skimming
 C- prestige pricing
 D- price lining
رقم السؤال: 74           درجة السؤال: 0.4
 A- ep> 1
 B- ep<1
 C- ep= 1
 D- non the above
رقم السؤال: 75           درجة السؤال: 0.4
 A- profile
 B- Macro segment
 C- Behavioural
 D- psychological
رقم السؤال: 76           درجة السؤال: 0.4
 A- relation ship is linear
 B- producers are price takes
 C- produces are price makes
 D- differential product
رقم السؤال: 77           درجة السؤال: 0.4
 A- marginal analysis
 B- economies of scale illustrated
 C- break- even analysis example
 D- non the above
رقم السؤال: 78           درجة السؤال: 0.4
 A- Macro environment
 B- Micro environment
رقم السؤال: 79           درجة السؤال: 0.4
 A- Follow up
 B- preparing and presenting the report
 C- preparing and Analysing Data
 D- Doing field work or collecting
 E- sample selection
 F- formulating Research Design
 G- Definition of the problem
رقم السؤال: 80           درجة السؤال: 0.4
 A- innovation
 B- increase usage rate
 C- product line extension
 D- product replacement
رقم السؤال: 81           درجة السؤال: 0.4
 A- marketing mix
 B- customer need
 C- Target
رقم السؤال: 82           درجة السؤال: 0.4
 A- follow up
 B- preparing and presenting the report
 C- preparing and Analysing Data
 D- Doing field work or collecting Data
 E- sample selection
 F- formulating Research Design
 G- Definition of the problem
رقم السؤال: 83           درجة السؤال: 0.4
 A- performance differential : being better , being faster
 B- weak competitors
 C- segments
 D- non the above
رقم السؤال: 84           درجة السؤال: 0.4
 A- product
 B- promotion
 C- we'll balanced
 D- price
رقم السؤال: 85           درجة السؤال: 0.4
 A- product era
 B- sales era
 C- marketing era
 D- production era
 E- societal era
رقم السؤال: 86           درجة السؤال: 0.4
 A- promotion
 B- people
 C- core element
 D- marketing object
رقم السؤال: 87           درجة السؤال: 0.4
 A- list price - discounts- credit facilities
 B- service- quality- packaging
 C- channels- coverage- locations
 D- publicity- personal selling- sales
رقم السؤال: 88           درجة السؤال: 0.4
 A- Primary
 B- Secondary
 C- all the above
 D- non the above
رقم السؤال: 89           درجة السؤال: 0.4
 A- follow up
 B- preparing and presenting the report
 C- preparing and Analysing Data
 D- Doing field work or collection Data
 E- sample selection
 F- formulating Research Design
 G- Definition of the problem
رقم السؤال: 90           درجة السؤال: 0.4
 A- product development- build - market development
 B- build- hold- harvest- divest
 C- success- roulette- trouble- failure
 D- product- price- place- promation
رقم السؤال: 91           درجة السؤال: 0.4
 A- they are marketing mix: product, price, place , promotion
 B- they are two type: external and internal
 C- they are type of core strategy
 D- is the same scale of marketing objectives
رقم السؤال: 92           درجة السؤال: 0.4
 A- high elastic demand
 B- relatively in elastic demand
 C- unitary elastic demand
 D- non the above
رقم السؤال: 93           درجة السؤال: 0.4
 A- ability to perform the promised service dependably and accurately
 B- caring , individualized attention the firm provides its customers
 C- willingness to help customers and provide prompt service
 D- physical facilities , equipment , and appearance of personnel
رقم السؤال: 94           درجة السؤال: 0.4
 A- internal marketing
 B- external marketing
 C- both
رقم السؤال: 95           درجة السؤال: 0.4
 A- purpose
 B- company values
 C- standards and behaviours
 D- strategy
رقم السؤال: 96           درجة السؤال: 0.4
 A- Resistance
 B- Compliance
 C- Commitment
رقم السؤال: 97           درجة السؤال: 0.4
 A- Technological myopia
 B- Marketing myopia
 C- bureaucratic decision
 D- Psychological recoil
رقم السؤال: 98           درجة السؤال: 0.4
 A- pure service can not be seen
 B- consumption cannot be stored for the future
 C- a hotel room
 D- it is important to match supply and demand for services
رقم السؤال: 99           درجة السؤال: 0.4
 A- A weak brand name
 B- Loosening of regulation
 C- Increase Trade barriers
 D- strong company
رقم السؤال: 100           درجة السؤال: 0.4
 A- evaluation
 B- motivation
 C- all the above
 D- non the above


   



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