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Final exam of pharmaceutical marketing
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اخي طالب / الطالبة تذكر ان عدد الاسءلة هي 100 سؤال
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Right to left
Left to right
Q1
Score: 0.4
A- product
B- promotion
C- we'll balanced
D- price
Q2
Score: 0.4
A- performance differential : being better , being faster
B- weak competitors
C- segments
D- non the above
Q3
Score: 0.4
A- internal marketing
B- external marketing
C- both
Q4
Score: 0.4
A- Efficiency
B- Effectiveness
Q5
Score: 0.4
A- marketing mix
B- service marketing
C- customer need
D- A+ B
E- A+ C
Q6
Score: 0.4
A- high elastic demand
B- relatively in elastic demand
C- unitary elastic demand
D- non the above
Q7
Score: 0.4
A- 1- 3
B- 2-4
c- 2- 5
D- 1-5
Q8
Score: 0.4
A- internal
B- external
C- both
Q9
Score: 0.4
A- ep> 1
B- ep<1
C- ep= 1
D- non the above
Q10
Score: 0.4
A- Food
B- Gym member ship
C- Phone
D- Home and Auto Insurance
Q11
Score: 0.4
A- Sales Era
B- Product Era
C- Marketing Era
D- Production Era
E- Societal Era
Q12
Score: 0.4
A- promotion
B- people
C- core element
D- marketing object
Q13
Score: 0.4
A- efficient marketing
B- enviromantal marketing
C- market mix
D- non the above
E- all the above
F- A+C
Q14
Score: 0.4
A- Internal
B- External
C- both
Q15
Score: 0.4
A- follow up
B- preparing and presenting the report
C- preparing and Analysing Data
D- Doing field work or collection Data
E- sample selection
F- formulating Research Design
G- Definition of the problem
Q16
Score: 0.4
صح
خطأ
Q17
Score: 0.4
A- determining demand
B- selection of pricing objectives
C- evaluation of cometitors prices
D- selection of pricing policy
Q18
Score: 0.4
A- 4 Ps
B- people
C- promotion
D- non the above
Q19
Score: 0.4
A- Delay
B- Line manager
C- separate Unit
D- strategic planner
Q20
Score: 0.4
1-marketing audit
2- Business mission
3- SWOT analysis
4- Marketing objective
5- core strategy
6- competitive advantage
Q21
Score: 0.4
A- service benefit
B- time cost
C- image benefit
D- product benefit
Q22
Score: 0.4
A- marketing mix
B- customer need
C- Target
Q23
Score: 0.4
A- sensitive
B- elastic
C- non elastic
Q24
Score: 0.4
A- Follow up
B- preparing and presenting the report
C- preparing and Analysing Data
D- Doing field work or collecting
E- sample selection
F- formulating Research Design
G- Definition of the problem
Q25
Score: 0.4
A- Invest
B- product is dropped or sold
C- sales and share are allowed to fall but profit margins are maximised
D- Keep sales and profits
Q26
Score: 0.4
A- Market penetration or Expansion
B- product Development
C- Enter New
D- Market Development
Q27
Score: 0.4
A- low- learning product
B- fashion product
C- fad product
D- high- learning product
Q28
Score: 0.4
A- service
B- packaging
C- all the above
D- non the above
Q29
Score: 0.4
A- Quantitative
B- Qualitative
C- all the above
D- non the above
Q30
Score: 0.4
A- follow up
B- preparing and presenting the report
C- preparing and Analysing Data
D- Doing field work or collecting Data
E- sample selection
F- formulating Research Design
G- Definition of the problem
Q31
Score: 0.4
A- relation ship is linear
B- producers are price takes
C- produces are price makes
D- differential product
Q32
Score: 0.4
A- build sales and / or market share
B- repel competitive challenge
C- increase leadership position
D- hold sales and/ or market share
Q33
Score: 0.4
A- marketing Environment
B- Customer needs
C- Target market
D- Market orientation
Q34
Score: 0.4
A- ability to perform the promised service dependably and accurately
B- caring , individualized attention the firm provides its customers
C- willingness to help customers and provide prompt service
D- physical facilities , equipment , and appearance of personnel
Q35
Score: 0.4
A- Macro
B- Profile
C- Stable
D- Psychological
Q36
Score: 0.4
A- Societal Era
B- Sales Era
C- Product Era
D- Marketing Era
E- production Era
Q37
Score: 0.4
صح
خطأ
Q38
Score: 0.4
A- Marketing mix
B- Competitive advantage
C- Customer need
D- non all
Q39
Score: 0.4
A- Technological myopia
B- Marketing myopia
C- bureaucratic decision
D- Psychological recoil
Q40
Score: 0.4
A- cost
B- marketing
C- odd - even pricing
D- demand
Q41
Score: 0.4
A- differentiated marketing
B- customised marketing
C- focused marketing
D- undifferentiated marketing
Q42
Score: 0.4
A- follow up
B- preparing and presenting the report
C- preparing and Analysing Data
D- Doing field work or collecting Data
E- sample selection
F- formulating Research Design
G- Definition of the problem
Q43
Score: 0.4
A- promotion
B- product
C- price
D- place
Q44
Score: 0.4
A- Line Manager
B- General / Joint Team
C- all the above
D- non the above
Q45
Score: 0.4
A- product era
B- sales era
C- marketing era
D- production era
E- societal era
Q46
Score: 0.4
A- BUILD
B- HOLD
C- HARVEST
D- all the above
Q47
Score: 0.4
A- Resistance
B- Compliance
C- Commitment
Q48
Score: 0.4
A- follow up
B- preparing and presenting the report
C- preparing and Analysing Data
D- Doing field work or collecting Data
E- sample selection
F- formulating Research Design
G- Definition of the problem
Q49
Score: 0.4
A- evaluation
B- motivation
C- all the above
D- non the above
Q50
Score: 0.4
A- marginal analysis
B- economies of scale illustrated
C- break- even analysis example
D- non the above
Q51
Score: 0.4
A- Primary
B- Secondary
C- all the above
D- non the above
Q52
Score: 0.4
A- skills
B- structure
C- market - led strategy
D- strategy implementation
Q53
Score: 0.4
A- market pentration or expansion
B- market development
C- product development
D- enter new markets/ diversification
Q54
Score: 0.4
A- they are marketing mix: product, price, place , promotion
B- they are two type: external and internal
C- they are type of core strategy
D- is the same scale of marketing objectives
Q55
Score: 0.4
A- product - price- place- promotion
B- product- price- place - promotion- people- process- physical evidence
C- internal and external
Q56
Score: 0.4
A- benefit for customer
B- social benefit
C- moments of truth crucial
D- confidence benefit
Q57
Score: 0.4
A- Experiment Research
B- Observational Research
C- Focus group Research
D- non the above
Q58
Score: 0.4
A- S to O
B- W to S
C-T to O
D- non
Q59
Score: 0.4
A- Target marketing
B- market segmentation
C- market positioning
Q60
Score: 0.4
A- closed- end Questions
B- Opened- end Questions
C- both
Q61
Score: 0.4
A- product Era
B- Societal Era
C- Marketing Era
D- production Era
E- Sales Era
Q62
Score: 0.4
A- people - process - physical evidence
B- technology include by : company and employees and customers
Q63
Score: 0.4
A- Behavioural
B- strategy Differentiation
C- psychological
D- profile
Q64
Score: 0.4
A- everyday low price
B- experience curve pricing
C- price loss leaders
D- special event pricing
Q65
Score: 0.4
A- one dimensional
B- delighted
C- must bes
Q66
Score: 0.4
A- demand - orientated pricing
B- cost - orientated pricing
C- competition - orientated pricing
D- marketing - orientated pricing
Q67
Score: 0.4
A- Macro
B- Micro
C- both
Q68
Score: 0.4
A- pure service can not be seen
B- consumption cannot be stored for the future
C- a hotel room
D- it is important to match supply and demand for services
Q69
Score: 0.4
A- core strategy
B- Marketing environment
C- Business mission
D- SWOT analysis
Q70
Score: 0.4
A- product development- build - market development
B- build- hold- harvest- divest
C- success- roulette- trouble- failure
D- product- price- place- promation
Q71
Score: 0.4
A- introduction
B- Growth
C- introduction, Growth, maturity, Decline
D- Introduction, Decline
Q72
Score: 0.4
A- Internal
B- External
C- both
Q73
Score: 0.4
A- often it is the only element of the product line that can be changed quickly
B- with price competition , a marketer emphasises price as an issue and matches or beats the price of competitors
C- profit is important of selection of pricing objective
D- all the above
Q74
Score: 0.4
A- penetration price
B- price skimming
C- prestige pricing
D- price lining
Q75
Score: 0.4
A- product Era
B- Sales Era
C- Production Era
D- Marketing Era
E- Societal Era
Q76
Score: 0.4
A- stars
B- cash cows
C- Dogs
D- question marks
Q77
Score: 0.4
A- follow up
B- preparing and presenting the report
C- preparing and Analysing Data
D- Doing field work or collecting Data
E- sample selection
F- formulating Research Design
G- Definition of the problem
Q78
Score: 0.4
A- is the means used by those who provide goods and services
B- should direct and srtucture the selection of a final price
C- is any act or performance that one party can offer to another
D- non the above
Q79
Score: 0.4
A- Proactive
B- Reactive
C- Being fast
D- Innovative
Q80
Score: 0.4
A- follow up
B- preparing and presenting the report
C- preparing and Analysing Data
D- Doing field work or collecting Data
E- sample selection
F- formulating Research Design
G- Definition of the problem
Q81
Score: 0.4
A- segmentation
B- positioning
C- targeting
Q82
Score: 0.4
A- suppliers
B- Legal
C- Economic
D- Social
E- Technological
Q83
Score: 0.4
A- Distributor
B- competition / rivals
C- Customer
D- the market
Q84
Score: 0.4
A- determining demand
B- selection of pricing objectives
C- all the above
D- non the above
Q85
Score: 0.4
A- Macro environment
B- Micro environment
Q86
Score: 0.4
A- list price - discounts- credit facilities
B- service- quality- packaging
C- channels- coverage- locations
D- publicity- personal selling- sales
Q87
Score: 0.4
A- marketing Mix
B- INTEGRATED MARKETING STRATEGY
C- TARGET MARKETS
D- Marketing objectives
Q88
Score: 0.4
A- Advertising
B- Word- of- mouth
C- Publicity
D- personal selling
E- sales promotion
F- public relation
Q89
Score: 0.4
A- volume
B- prestige
C- price skimming
D- profitability
Q90
Score: 0.4
A- Identify bases for segmenting the market
B- select target segments
C- Develop positioning for target segments
D- Develop segment profiles
Q91
Score: 0.4
A- innovation
B- increase usage rate
C- product line extension
D- product replacement
Q92
Score: 0.4
A- HARVEST
B- HOLD
C- BUILD
D- DIVEST
Q93
Score: 0.4
A- diminish customer service
B- using technology to save time and money
C- all the above
D- non the above
Q94
Score: 0.4
A- variability
B- demand - orientated pricing
C- inseparability
D- perishability
Q95
Score: 0.4
A- are the justification of behavior / what company believes in
B- A statement about what an organisation wants to become . Which sets out an organisation future
C- a broadly defined
D- non the above
Q96
Score: 0.4
A- A weak brand name
B- Loosening of regulation
C- Increase Trade barriers
D- strong company
Q97
Score: 0.4
A- Sales Era
B- Marketing Era
C- Product Era
D- production Era
E- Societal Era
Q98
Score: 0.4
A- purpose
B- company values
C- standards and behaviours
D- strategy
Q99
Score: 0.4
A- profile
B- Macro segment
C- Behavioural
D- psychological
Q100
Score: 0.4
A- target- positioning- segmentation
B- positioning- segmentation- target
C- segmentation- target- positioning
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